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Nike Air Jordans

The most popular shoe that Nike manufactures is the Air Jordan. This shoe was created for and endorsed by Michael Jordan. The shoe was developed in 1984 by a sub-division of Nike called Jordan brand. There has been a new shoe released every year since 1984 and remains extremely popular even though Michael Jordan no longer plays professional basketball. The very first shoe in the Air Jordan category was called Air Jordan I. Nike releases a new shoe each and every year and the number increases by one each time. The exception will be that the final Air Jordans will be XXIII or XX3 to honor Jordan's jersey number. When the first Air Jordan was released, the norm for basketball shoes was that they were all white. The Air Jordans broke the market wide open and created a new trend in basketball shoes when they released the first Air Jordan and it was black and read. This caused excitement in the basketball shoe industry and has set a new trend ever since.

Nike definitely uses the law of supply and demand in marketing their Air Jordans. The Air Jordans are classified by the year they were produced and the style. The five categories are: originals, player exclusive, retro, retro plus, and sample. Only one pair of previously released shoes is put on the market by Jordan Brand each year. They re-introduce the style and update the color schemes. They are released for one day only keeping the value and popularity on them high. Nike also uses this marketing strategy with Air Jordan. The Team Jordan shoes are separate from the main signature line and they are only on sale one day per year. Air Jordan Flight 23s are on sale at all times and are part of the team shoes.

You won't find the famous Nike Swoosh on the updated version of older Nike Air Jordans. The updated versions, which are combinations of previous Air Jordan models, feature the "Jumpman" logo made famous years ago. These flight models are available in non-limited quantities and are often much less expensive. Not all Air Jordan Flights are basketball shoes, some are casual Nike tennis shoes and are not meant for playing basketball. Because of this, they are low-cut or low-top shoes in lieu of the high-top basketball shoes. There are even several Nike Air Jordan Flights available in children's shoes too.

Whatever style you choose, Nike has a shoe that is custom made for you and with so many styles to choose from, you can find the perfect Nike Air Jordan.

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